West Group focuses heavily on the market of San Francisco.

We have chosen San Francisco as our primary focus for a number of reasons that include:

Strong Demand
Historically, San Francisco has been a very strong real estate market and we expect this strength to continue for decades into the future.

Tight Supply Constraints
Demand will also be driven by supply constraints and the difficulty of bringing new real estate product to market given the lengthy and cumbersome entitlement process and tightly controlled supply.

High Quality of Life
The wealth resulting from the technology boom from the nearby Silicon Valley has created a high standard of living in San Francisco. The city's property values and household income have risen to among the highest in the nation, creating a large, and upscale restaurant, retail, and entertainment scene. According to a recent quality of life survey of global cities, San Francisco has the second highest quality of living of any U.S. city.

Market Complexity + Knowledge = Opportunity
Rent control, tenant's rights, condominium conversion restrictions, a complex entitlement process and seas of complex local laws create a "perfect storm" for buying opportunities for those that understand the moving parts. West Group seeks out properties that other investors run from due to lack of knowledge or experience. West Group knows how to navigate the complicated legal thicket of San Francisco and how to mitigate against potential risks. We have found solving these problems creates tremendous value.

Population Growth & Urbanization
We are experiencing an astonishing rate of population growth around the world. Over the last 30 years, over two billion people have been added to the world's population. Within this, we are seeing an increasing numbers of people living in cities. For this first time in history, more than half of the world's population now lives in cities. There will be large opportunities in San Francisco to take advantage of this growing trend towards urbanization.

Affordability
The San Francisco real estate market is affordable when compared to other major metropolitan cities such as New York, Paris, London, Hong Kong, and Tokyo.

Historical Significance
San Francisco has a deep cultural fabric and architectural history that make it an attractive place to live.