For Developers

West Group assists developers in value creation. We bring builders and buyers together.

West Group generates high value-per-square-foot results and brings expertise in research and analysis essential for navigating San Francisco’s complex market.

We welcome the opportunity to partner with innovative residential developers and their partners to create amazing living environments. In doing so, we provide developers with high-end service and homebuyers with high-quality residences of enduring value.

We work with clients to turn development sites and antiquated structures into coveted landmarks through comprehensive predevelopment planning, inventive marketing strategies and dedication.

With a singular suite of custom-tailored services, our team’s hands-on approach provides exceptional insights to clients from the conceptual stage to the final sale.

Research
Comprehensive research and competitive analysis
Identification of target buyers
Identification of target demographics

Design and Development Marketing
Complete architectural review
Unit mix analysis
Unit layout planning
Amenity programming
Selection of finishes and fixtures
Interior design consultation
Consult on building management operations and staffing levels

Marketing and Branding
Preparation of project budget and timeline
Marketing strategies and positioning
Creative agency sourcing
Property brand development
Advertising design and campaign
Collateral material development
Media planning and placement

Public Relations
Public relations company sourcing
Public relations strategy
Identify cross-branding partnerships
Hosting of special events
Management of ongoing media coverage

Sales & Operations
Pricing strategy
Inventory release strategy
Select and advise on sales team
Sales center consultation (location, technology, design)
Selection and design consultation of model residences
Broker & Lender outreach

Reporting
Comprehensive sales and visitor traffic reporting
Contract status and tracking reports

Technology and Social Media
Property featured on custom website designed for development
Listing syndication across the most-trafficked real estate and lifestyle websites
Social media outreach

Financing
Mortgage financing powered by Wells Fargo and Bank of America